• Com. Decoded

Summer Conference Agenda

  • Sunday, June 9

    • 12:15 to 1:45 p.m. – Pre-Conference Session with Andrea Gribble (Registration closed)
    • 2:30 p.m. – 5K/Fun Run Check-In
    • 3 to 4:30 p.m. – Choose Your Own Adventure 5K (Registration closed)
    • 4:30 to 5:30 p.m. – Room Check-In
    • 5:30 to 6 p.m. – New Member Session (Reserve your seat here)
    • 6 to 6:30 p.m. – Networking Mixer on the Lawn
    • 6:30 to 8 p.m. – Food & Activities on the Lawn (Mini Glow Golf)

    Monday, June 10

    • 7:30 a.m. – Registration Opens
    • 8 to 9 a.m. – Breakfast sponsored by K12 Insight
    • 8:30 to 8:45 a.m. – Sponsor presentation by Dr. Jill, Class Intercom
    • 8:45 to 9 a.m. – Welcome from ASPRA President
    • 9 to 10 a.m. – Keynote: Impact the Narrative by Joe Sanfelippo
    • 10 to 10:15 a.m. - Break
    • 10:15 to 10:45 a.m. – Connecting Cultures: Strategic Communication Across Communities Panel Discussion
    • 10:45 a.m. to Noon – Leadership Lessons from the Frontlines of School Communications by NSPRA Executive Director Barbara Hunter, APR
    • Noon to 1 p.m. – Lunch sponsored by Finalsite
    • 1 to 3 p.m. – Breakout sessions (you choose three)
      • Building and Using Your Key Communicator Network by Jim Cummings, APR
      • Mastering ParentSquare and Canva for PR Professionals by Chris Prince & Canva
      • Politics and Persuasion: Leveraging your PAC, your community partners and your stakeholders to pass bonds and overrides, regardless of the political climate by Erin Helm, Carolyn Wood and Stephanie Ingersoll.
      • Brand Brilliance 2.0: Elevating Your Marketing & Branding Strategies for Impact and Growth by Mat Droge
      • Chat Bot Generative AI by K12 Insight
      • Advice from Your Auntie M’s: What Your Boss, Colleagues and Friends Won’t Tell You by Michelle Valenzuela and Monica Allread
      • Unlocking Excellence: The APR Journey to Professional and Strategic Impact by Danielle Airey, APR
      • Crafting Compelling Content: Mastering the Art of Video Creation by Jessica Bautista
      • How to Use Instagram for Schools by Andrea Gribble
      • Communicating through Crisis: Increase in Teen Violence by Lauren Reimer, Sam Salzwedel & Dep. Denis Thomas
      • AI Has the Answer – Use Chatbot to Save Time and Improve Your District’s Customer Service by Teddy Daiber
    • 3 to 3:15 p.m. – Break
    • 3:15 to 4 p.m. – Leading in School Communication by NSPRA President Trent Allen, APR
    • 4 to 5 p.m. – Networking & 20 Questions/Prizes
    • 5 p.m. to 7 p.m. – An evening to explore Flagstaff – time with your teams

    Tuesday, June 11

    • 8 to 9 a.m. – Breakfast, sponsored by Apptegy
    • 8:45 to 9:15 a.m. – Treasurer’s Report by Monica Allread
    • 9:15 to 9:45 a.m. – Engaging Every Family by Chris Prince, ParentSquare & Erin Dunsey, APR
    • 9:45 to 10:30 a.m. – State Chapter Success & the Future of NSPRA by NSPRA President-Elect Heidi Vega, APR
    • 10:30 to 11 a.m. – Break and room check-out
    • 11 a.m. to Noon – Keynote: Impact of Social Media and School PR by Andrea Gribble
    • Noon to 12:30 p.m. – 2024-25 Board Introductions
    • 12:30 p.m. – Conference Wrap Up & Gratitude