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    Conference Agenda

    ASPRA: Mission Possible 

    All attendees are invited to participate in our conference scavenger hunt. Keep an eye out for an email from the Goosechase App. You've been assigned to a team, and the email will have all the info you need to get started!  

    Monday, June 13

    Keynote speaker bios below agenda. 

    7 a.m. to 8 a.m.: Welcome and breakfast (Sponsored by PeachJar)

    8 a.m. to 8:30 a.m.: Mission Launch

    8:30 a.m. to 9:30 a.m.: Taming the Email Beat (Presenter: Randy Dean)

    Is your email a “beast” that takes up too much time and actually gets in the way of productivity? Email sanity expert Randy Dean offers strategies for effective email management, organization, and prioritization that have helped thousands of business professionals regain control of their inboxes, saving some clients more than two hours per week! Enhance your efficiency today and walk away with immediately usable tips and techniques to tame the email beast.

    9:30 a.m. to 10 a.m.: Blackboard Welcome

    10 a.m. to 10:15 a.m.: Break

    10:15 a.m. to 11 a.m. Growth & Decline: The Life-Cycle of a School District (Presenters: Jessica Bautista, Director of Marketing and Public Relations, QCUSD; Stephanie Ingersoll, ASPRA President; Adriana Parsons, Director of Communications, GESD)

    Every school district goes through phases of growth and decline. During growth new schools are being built, enrollment is increasing, and communities are growing. In decline, communities are aging out, enrollment drops, and ultimately schools close. This will be an interactive session including presentations from some of our own Arizona districts and a group Hive Mind session to discuss: What to expect, resources to help, and how best to prepare.

    11 a.m. to 11:30 a.m.: The Hive Mind: The Conversation Continues

    11:30 to Noon: Personal Time Before Lunch

    Noon to 1 p.m.: Lunch & Networking (Sponsored by CESO)

    1 p.m. to 3 p.m.: Connection Sessions

           1 p.m. to 1:30 p.m.

    Time Management Regardless of the Tech (Presenter: Randy Dean)

        • So many choices for managing your time, projects, tasks, and people: Microsoft Outlook & 365, Google Suite, smart phones & apps, and even "old school" paper! In this program, we’ll share the best tech, techniques and strategies for being effective, efficient and productive, regardless of the tech you use. 

    Equitably Engaging Hard to Reach Families (Presenter: Kristin McCain, Inside Sales Manager, ParentSquare)

        • How can you ensure that you connect and engage with each and every family, even those that are hard to reach through regular channels?This session will walk you through identifying who isn’t being reached, examining barriers to connection, leveraging technology and key stakeholders, as well as deploying empathy in communications.

    Elevating the School Communicator Role (Presenter: Josh Sauer, Finalsite)

        • Many school districts have a communicator on staff but never before has the position held such an important and prominent role. In this session, attendees will take away how to build your personal brand and showcase your work  (and do so shamelessly). We’ll also share ways to leverage the increased responsibility and visibility of the #SchoolPR
          pro to not only get a seat but a voice at the table.

            1:45 p.m. to 2:15 p.m.

    Who Speaks for Your Brand? (Presenter: Sarah Roberson, Senior Education Advisor, Apptegy)

        • Maintaining your district's brand requires the strength of your team. You can't be your district's only spokesperson; you need brand ambassadors, people who wear your colors, live your values, and get others excited about your schools. We will share new research from SchoolCEO and explore who's acting as your brand ambassador and why that matters.

    Equitably Engaging Hard to Reach Families (Presenter: Kristin McCain, Inside Sales Manager, ParentSquare)

        • How can you ensure that you connect and engage with each and every family, even those that are hard to reach through regular channels?This session will walk you through identifying who isn’t being reached, examining barriers to connection, leveraging technology and key stakeholders, as well as deploying empathy in communications.

    Elevating the School Communicator Role (Presenter: Josh Sauer, Finalsite)

        • Many school districts have a communicator on staff but never before has the position held such an important and prominent role. In this session, attendees will take away how to build your personal brand and showcase your work  (and do so shamelessly). We’ll also share ways to leverage the increased responsibility and visibility of the #SchoolPR
          pro to not only get a seat but a voice at the table.

    2:30 p.m. to 3 p.m.

    Who Speaks for Your Brand? (Presenter: Sarah Roberson, Apptegy)

        • Maintaining your district's brand requires the strength of your team. You can't be your district's only spokesperson; you need brand ambassadors, people who wear your colors, live your values, and get others excited about your schools. We will share new research from SchoolCEO and explore who's acting as your brand ambassadors and why that matters.

    Future-Proofing your Recruitment Marketing (Presenter: Heidi Hurst, Communications & Engagement Director, Mesa Public Schools)

        • As the workforce changes rapidly, it can be hard for organizations to keep up. Learn about some of the mistakes organizations make in marketing and how to build a data-based plan that works. No budget? No problem. You’ll also discover free and low-cost promotional strategies that prove highly effective in recruiting employees.

    Video Storytelling (Presenter: Jonason Pauley, Videographer, Gilbert Public Schools)

        • Telling your district's story is an essential part of #SchoolPR. In this session, we'll discuss strategies for creating captivating content to engage all stakeholders.

    3 p.m. to 3:30 p.m.: Mission Update

    3 p.m. to 5 p.m.: Personal Time

    5 p.m. to 7 p.m.: Member Appreciation Reception: Happy Hour Trivia (Ponderosa Room, Sponsored by Remind101)

    Tuesday, June 14

    8 a.m. to 9 a.m. Welcome & Breakfast (Sponsored by Target River)

    9 a.m. to 9:45 a.m.: Breaking the Second Arrow (Presenter: Allison Carmichael)

    Stress, anxiety, and ADD are on the rise for our students, as is the prescription of antidepressants. Teachers and educational leaders are experiencing burnout like never before. These are the tools and skills to implement immediately for more mentally healthy and productive educational employees. This session will emphasize focus, motivation & productivity through the use of scientifically proven mental health tools. 

    9:45 a.m. to 10 a.m.: Break

    10 a.m. to 10:45 a.m.: The Fires are Burning and the Waves are High: Best Practices for Responding to Your Critics (Presenters: Julie Thannum and Susan Brott)

    Learn effective messaging and communication strategies that can help school leaders proactively promote a positive narrative around their district's decisions and strategic work while also lessening the need to react and respond to negative and inaccurate messaging. Participants will gain insight into the well-organized strategies of opposition groups and will learn best practices for responding to critics and navigating difficult conversations with credibility by focusing on transparency, truth and long-term trust.

    10:45 a.m. to 11 a.m.: Mission Complete

    11 a.m. to 11:30 a.m.:Gratitude


    Presenters

    Randall "Randy" Dean, MBA

    Randy DeanRandy Dean, The E-mail Sanity Expert® and author of the Amazon bestseller Taming the E-mail Beast, is a professional speaker and expert on time & email management, effective organization, and the related use of technology. For more than 25 years, Randy has been leading programs for corporate, university, and association audiences. His highly entertaining programs leave audiences with skills to better manage their time, e-mail, inputs, apps & technology.

     

     

     

    Julie Thannum, APR

    Julie Thannum

    Julie Thannum, APR, has more than 30 years of experience working as a strategic problem-solver and communications advisor. Prior to joining CESO Communications, she served as the assistant superintendent for board and community relations for a high-performing K-12 public school district in The Dallas- Fort Worth area. She served as president of NSPRA in 2016-2017 and president of TSPRA from 2000-2001.

     

     

     

     

    Susan Brott, APR

    Susan BrottSusan Brott, APR, has more than 20 years of experience working in school districts as a strategic communications professional. Prior to joining CESO Communications, Susan served as a communications director for multiple Minneapolis school districts. Susan has been an active member of NSPRA and received the 2021 Barry Gaskins Mentor Legacy Award. She also served as president of MinnSPRA in 2007-2008 and received the Dawn K. McDowell Legacy award in 2018.

     

     

     

     

    Allison Carmichael 

    Allison CarmichaelAllison is a former teacher, high school assistant principal, and elementary principal. She is also the Mindfulness Director at Teacher Fit and, through Breaking the Second Arrow, seeks to improve public education by breaking the needless stress on teachers, educational leaders, and students.

     
     
     
     
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