Bonus Level
Starting the conference on Sunday, June 7, from 12:15 p.m.-1:45 p.m. is a phenomenal opportunity to gain a deeper understanding of Dean Seddon's message of storytelling in an epic way.
Conference check-in opens at noon for those attending this professional development event.
Join ASPRA for a pre-conference event that is sure to max out your progress bar. This bonus level is available to all attendees, we mean players, with a pre-conference session add-on. Learn to level up your social media game with Dean Seddon, earning attendees extra experience points (XP).
Dean Seddon challenges communicators to move beyond simply posting photos, graphics, and announcements and instead focus on creating intentional, story-driven content that earns attention and builds long-term engagement. Designed for communications professionals, his talk breaks down what it truly takes to create "epic content" in a crowded digital space.
Dean emphasizes that stories sell because they connect emotionally, establish trust, and give meaning to information.
If you have already registered for the conference and would like to add this pre-conference session, please email Mat Droge, MDroge@pvschools.net.
Level One
5:30–6:30 PM – Welcome Celebration in the Ponderosa Room at Little America Inn, sponsored by Finalsite.