News and Announcements

School public relations professionals from across Arizona powered up in Flagstaff for the 2026 ASPRA Summer Conference where collaboration, creativity and continuous learning helped everyone level up.

Hosted at the Little America Hotel, the conference created a space where communicators could pause their daily quests and reconnect with fellow players in the field, exchanging strategies and building new alliances. From hallway conversations to shared insights in sessions, the energy was less “solo mode” and more “multiplayer,” reinforcing the strength of Arizona’s school PR network. 

Keynote speakers Dean Seddon and Frank Kitchen brought high energy and practical insights, challenging attendees to rethink their approach and upgrade their skill sets. Their messages encouraged participants to move beyond autopilot, embrace fresh strategies and lead with intention to unlock new achievements in their work. 

Beyond the keynotes, the conference featured a full lineup of breakout sessions led by ASPRA member experts and trusted vendor partners. No successful event happens without strong support behind the scenes. ASPRA’s sincere thanks go out to all conference sponsors and vendor partners, whose contributions helped make the experience possible. Their involvement enhanced the event at every level, ensuring attendees had access to valuable resources, insights and connections throughout the conference.

As the conference came to a close, attendees logged off with new ideas, renewed energy and a stronger sense of connection. If this year’s event proved anything, it’s that when school communicators come together with purpose and creativity, there’s no limit to what they can achieve.

The ASPRA Regional Quarterly Connection is returning this month, offering an engaging and collaborative virtual gathering for school public relations professionals across the Southwest. This informative quarterly meeting will take place Friday, February 27, from 10:00 a.m. to 12:00 p.m.

Designed to bring together SPRAs from throughout the region, the session will focus on shared learning, timely updates, and opportunities to discuss best practices that strengthen communication efforts within schools and districts. Whether you’re looking to stay informed, exchange ideas with peers, or build connections within the regional network, this meeting aims to deliver meaningful professional value.

Registration is now open, and participants are encouraged to sign up early to secure their spot. Don’t miss the chance to be part of this insightful and energizing professional learning opportunity.

Thank you to everyone who attended our Quarterly Connection on November 14th, and thank you to our presenting and lunch sponsor, ParentSquare. 

Members were able to hear updates about the implementation of the state-wide Every Day Counts Arizona Attendance Campaign, learn about legal updates from The Trust, and participate in a panel discussion and Q&A about recent crisis communications situations from Vail Unified, Tucson Unified and Dysart school districts. Thank you to our panelists and presenters.

Quarterly connections are a great opportunity to connect with fellow school PR professionals, share ideas, and stay up to date on the latest trends and tools in education communications. Whether you're a seasoned communicator or new to the field, ASPRA meetings offer valuable insights and meaningful collaboration.

We look forward to seeing you at our virtual Quarterly Connection this spring.

The Arizona School Public Relations Association (ASPRA) hosted its highly anticipated 2025 Summer Conference, themed The Storybook Summit, at the scenic Little America Hotel in Flagstaff. This year’s event brought together school communication professionals from across the state for three days filled with inspiration, collaboration, and professional growth.

Attendees enjoyed a dynamic lineup of sessions designed to empower and equip school PR professionals with the tools to tell their district’s story more effectively. From strategic communication workshops to innovative storytelling techniques, the conference offered something for everyone. 

ASPRA extends a heartfelt thank you to all members, presenters, and sponsors who made this event a success, including speakers "Trooper Ben" Gardner and Dirk Tedmon, APR. 

Thank you to our conference sponsors:
ParentSquare
CESO
Apptegy
Finalsite
Target River
Qualtrics
Class Intercom

We look forward to seeing you during the 2025-2026 School Year as we continue writing the next chapter in our shared story.

For more conference photos, click here.